The Internet has caused a drastic change in the way people buy and search for the information they need. Statistics show a growing trend in online sales over the last few years. In addition, 80% of people using the Internet have made at least one online purchase since using the internet. Now the internet has entered with force in all homes, businesses and especially in all smart phones. With this great presence, it is vital for any size company to have a professional online presence to remain competitive within its industry. Maintaining a good professional website with excellent web design is one of the best ways to promote your online business.
10 basic reasons for having a professional website
1) Let your potential customers know who you are, what you do and where you are
Having a professional website is also important for small local businesses perpetually looking for new customers. According to a study conducted by Nielsen, over 89% of consumers use the internet to find a local company. Without a professional website, these customers may not even be able to contact or locate the company, or even know it exists.
Search engines like Google are strongly focused on local results. So a professional website is essential if you are a local company. This applies to all activities but in particular for bars, restaurants and pizzerias
2) Reach all the corners of the world
A professional website gives you an instant global presence and allows your company to find customers all over the world. This will greatly increase your customer base.
3) Access to your information 24 hours a day, 7 days a week
Thanks to the Internet, consumers can now literally find your information 24 hours a day. If you sell items online, they can buy freely regardless of their time zone.
Your online store will always be open! The only way companies can reach all their potential customers is to have a good professional website. This allows customers to purchase or search the company at any time of the day. In an example like ours, we usually receive 2 to 3 requests overnight. This would not be possible without a professional website.
4) Instant communication
A company that has its own website has the ability to communicate instantly with its customers. New products or services can be immediately advertised on the company website. This can eliminate the need to send mailings and expensive flyers.
Another important factor is the content and integration between the site and social media. When you generate content that can help a potential customer, you can use social media to instantly propagate that content among thousands of potential customers. Your site can be interfaced with Facebook, Instagram, Twitter, LinkedIn and many others.
5) Guaranteed savings
A company website can cost very little in terms of maintenance. Compared to other advertising techniques, it is extremely economical and lasting. Considering the power of a company website, the return on investment is higher than other advertising channels in the vast majority of cases. A well-built website should be a sales tool, which explains products and services and generates requests and contacts thanks to this information.
6) Attract new customers
One of the main reasons for a professional web design is the ability to attract new customers. As consumers browse the Internet, they will have access to company products, services or information, where otherwise they may not even have known about your company’s existence.
7) Customer service improved
A properly designed corporate web design will include a contact section that gives your customers the opportunity to contact you directly. This is to bring a question or to inform you of a problem with your goods or services. This gives you the opportunity to provide immediate customer feedback and improve customer service satisfaction rates.
There are many ways of communicating with your client and these are used to improve the customer experience. It can be a simple contact form or a live chat so they can contact you with questions. Other communication tools can be a Blog, like this one, or a forum where they can leave questions.
8) Get to know your potential customers better
A professional website gives companies the opportunity to monitor who is viewing the site and, in the case of e-commerce, who is making purchases. The collected data can provide invaluable information to your company in order to better target your current and potential customers. Monitoring software is becoming increasingly intelligent and allows segmenting of website visitors.
9) Convenience for the customer
Maintaining a company website will become the most convenient way for customers to purchase your products for distant customers. Today, commerce and information are immediate. A payment system integrated into an agreement with a courier will ensure that your product reaches the customer in no time.
10.) Low maintenance
Once a professional site is initially set up, this will require very little daily maintenance. This makes it an easy and simple tool to advertise your products or services without distracting you from what your daily business.
This does not mean that you can neglect your website. You will have to implement a content strategy in order to provide regular and consistent updates to your website so that it does not become obsolete.
It is easy to understand why it is so important that every company has a professional website. Without a company website, it will be difficult to stay competitive in today’s market and generate more customers for a very simple reason.