To build your website, you need, in addition to creative and quality content, a web host and a content management system. We will focus on this last point. The purpose of a content management system is to help you organize and present your content, that is, everything that will appear on your site such as your company name, your contact information, your blog posts, your photos, etc. There are several platforms available on the market and even if you have a technical choice, chances are you decide to choose the WordPress platform. 25% of the websites in the world are built with WordPress. The platform is acclaimed by both major brands such as Sony Music, The Walt Disney Company or Mercedez Benz and by novice bloggers. While the platform is free, which is important, but there are many other reasons for the popularity of WordPress and we will develop them below.
Customizable websites to infinity
First of all, the WordPress platform makes it possible to create any type of website. Whatever your project, you can build the site that meets the needs of your business. You can establish among other things:
- An e-commerce site like Amazon
- A blog
- A showcase site for your SME
- A gallery site for photos or videos
- A site to make appointments for a hairdresser or a doctor’s office for example
- A directory site
- An ad site
The visual customization options are almost endless. Considering only the free options, there are more than 2,600 themes and 31,000 plugins and widgets. Add to that all existing paid options and those that you can have done especially for your business. The theme is what will determine the visual appearance of your site, the way texts and photos are arranged as well as the dominant colors and fonts used. Plug-ins and widgets allow you to create different features such as embedding a form on your website. Because the platform is used around the world, many extensions are regularly built and updated by the WordPress developer community, both amateurs and professionals. Otherwise, the WordPress platform integrates many media from different sources.
By copying a simple URL or a few lines of HTML code, you can include YouTube videos, Instagram photos, tweets, an audio clip of Soundcloud … By being able to choose each detail, you can get the site that looks like you, without concessions. For example if you’re a photographer and you create a website to put your work in value, WordPress lets you choose a theme put photos in front with a legend, integrate YouTube videos of your photo sessions and create a space where your visitors can subscribe to your newsletter. Instagram photos, tweets, an audio clip of Soundcloud … By being able to choose every detail, you will be able to obtain the site which resembles you, without concession.
For example if you’re a photographer and you create a website to put your work in value, WordPress lets you choose a theme put photos in front with a legend, integrate YouTube videos of your photo sessions and create a space where your visitors can subscribe to your newsletter. Instagram photos, tweets, an audio clip of Soundcloud … By being able to choose every detail, you will be able to obtain the site which resembles you, without concession. For example if you’re a photographer and you create a website to put your work in value, WordPress lets you choose a theme put photos in front with a legend, integrate YouTube videos of your photo sessions and create a space where your visitors can subscribe to your newsletter.
The WordPress platform is a particularly intuitive interface. If you plan to modify your content at regular intervals, for example if you plan to create a blog on which you will regularly post articles, the platform will save you a lot of time.
Thanks to its adaptability, WordPress is an excellent content management platform for a site that will evolve and grow especially if you anticipate a large increase in the number of visits and a variation in content or form. You can in a few clicks, create new categories, rearrange your articles, archive your pages or put parts of your content forward. As WordPress is developed in open source, amateur or professional developers always find ways to develop new features, new technologies to integrate into your site. You also have the ability to manage multiple websites from the same login space.
A platform with technical aspects facilitated
If the technical aspect of creating a website scares you, the WordPress platform is the content management system you need. Creating a website with WordPress does not require downloading anything on your computer and its interface is easy to use, even for a beginner. It will only take a few minutes to start taking it in hand. The editing area is similar to word processing software like Microsoft Word or Open Office and you will also have access to a preview tool. If you have pre-written your article offline, the layout and publication of your article will only take a few minutes.
One of the main attractions of the platform is the fact that it is protected and secure which is not negligible. As the most used platform in the world, it is the favorite target of hackers. But so far the WordPress platform has managed to maintain its security standards up to date and protect itself from attacks. You will probably collect data from your visitors via your site and this point is crucial. Not all platforms are as effective in protecting their users. Regular updates are automatically reported and made in one click. When downloading plug-ins, always make sure to do so from WordPress.org and check their download count and rating.
In addition, because the WordPress platform is used by millions of users, you can easily find online solutions to help you out. No matter what problem you encounter, from inserting an image into your article to building an online store, rest assured that the WordPress community has already solved this problem in tutorial, blog, forum or video. A Google search will give you in a few minutes all the keys you need and save you hours of solitary experimentation, potentially unsuccessful. You will even find YouTube videos accompanying you throughout the creation of your site from scratch.
The WordPress platform
The popularity of the platform means that it will be very easy to find a programmer, a developer, an SEO expert or a web designer who can take control of your site and create what you can not build by yourself- even. Any developer can master the interface of WordPress and you will have the choice in your recruitment of employees, freelancers or agencies. If you are comfortable with English, your resources are almost limitless but even if you are determined to work in French, you will find many professionals like BJ Media to support you in your project and your web marketing strategy .
One of the great benefits of the WordPress platform is the ability to create different users who have differentiated access to the platform. This multi-user management allows you to give your different employees or service provider the bare minimum in terms of access, thus limiting the risk. In this way, your inexperienced trainee can write blog articles or edit your information page without any risk of interfering with the rest of the site.
Finally, the WordPress platform is compatible with the majority of hosting servers which will leave you a lot of freedom. You can also easily transfer your site from one host to another.
Easy internet referencing thanks to the WordPress platform
to create a site under the WordPress platform – Referencing
The icing on the cake, the WordPress platform greatly simplifies the task of a beginner developer including providing an excellent structure for SEO web . The basic presentation of WordPress encourages you to write using title, subtitles and tags on your media files, in short the prerequisites of SEO (Search Engine Optimization). All these elements are taken into account by search engines like Google and allow your site to be well referenced so easily found by Internet users. In addition, the interface allows you to create responsive sites that is to say they will adapt to the device that is used to view it: the aspect will be optimized for mobile, tablets, computers etc. This will also participate in the improvement of your SEO .
Moreover, as WordPress is completely scalable, many extensions are available to simplify your task in optimizing your SEO. Yoast is the most popular. It is a free plug-in that installs in seconds and that will guide you in the creation of your content by pointing things to change so that your page and your site are perfectly optimized for search engines. For example, Yoast might point out that your main word does not appear enough on your page or should appear in one of your subtitles.
By choosing the WordPress platform, you will have access to a large number of resources that will allow you to create the website that you have in mind. It is a secure and regularly updated platform. New extensions and changes are created every day which is great news for your site. Web Digital Media Group is specialized in WordPress and accompanies you in the creation of the website which corresponds to your company. Our consultants put their skills at your service to offer you the features and designs to design your website.