If you’ve studied something about SEO (Search Engine Optimization) , you’ve found the term “backlink” at least once. For those who are new, you may be wondering what a “backlink” is and what their importance is.
The backlinks have become very important in the optimization of search engines. They have become some of the essential components for SEO .
What are Backlinks?
Backlinks are direct links to your website. The Backlinks are also known as inbound links ( IBL ). The backlink number shows the popularity of that site. Backlinks are crucial because some search engines, especially Google , will give more credit to the website that has quality backlinks, Google believes that the website is more relevant in search engine results and gives them priority over other sites .
How are Google results displayed?
When someone searches for a keyword in the Google search console . Calculate results from most websites relevant to the keyword. The results therefore differ according to some quality backlinks. Now there is the consideration of quality backlinks.
In search engine optimization, quality matters a lot. Relevance is the main factor in quality. If the backlink comes from the website with content relevant to your site, this link should be a quality backlink. These links are of vital importance in the ranking.
Types of backlinks
There are two types of backlinks. Follow the links and don’t follow the links. When a website page receives an incoming link, which is called the hyperlink pointing to the page, the website page gets a little SEO boost . The more the hyperlink has a page, the more the SEO for that page increases.
Let us imagine that these increases are points. Google takes note of these points. Looking at how many backlinks a website has and from which website. If many sites and people are connecting to a certain Web site or to a page, it must be an information page or site Web . Google gives preference to that more informative page among other things.
Google has created a unique matrix to calculate these numbers of connection points. This matrix is called as Page Rank. Some SEO people also called it ” Link juice “. The connection juice runs from one website to another through hyperlinks.
This type of connection where the connection juice is transferred from the respective site is called a Nofollow connection .
Do not follow the link?
A nofollow link is a link that does not consider a point in favor of a website, does not increase the ranking of the website and does not help positioning. In short, no subsequent link gets incremented. No transformation of the link juice to a site.
How to check the No Follow connections?
Each time a link is created, it will be done with the HTML tag . This tag shows whether the connection is followed or not
If the link is no follow, source page contains a nofollow writing near that link.
If the link is no follow then it has no value in the google ranking. But this does not mean that no follow link is not useful. On the other hand, no subsequent link provides valuable referral traffic to our website. It is not indexed but it can carry traffic and is a live link.
Earn high quality SEO backlinks
Getting niche related backlinks has the very positive effect on the ranking of websites. If you have an e-commerce store and want to generate more sales, then you should need ethical SEO services for your store.
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