What is Pay Per Click?
As you traverse the digital marketing landscape, you’ve likely heard the term Pay Per Click reverberating across boardrooms and buzzing through online forums. But what exactly is Pay Per Click, or PPC as it’s commonly abbreviated? It’s not a new
Eight Tips on how to create Stories and effective ads on Instagram
At the F8 2019 Facebook conference last May, the company reported that there are more than a billion people who use Stories every day throughout its App family (which includes Facebook, Instagram and WhatsApp). Furthermore, research has shown that as
Ten Tips to Improve Your Video Marketing Strategy on Facebook
Facebook has always been a platform where visual content has its own importance. And if until recently the photos were to monopolize the attention of the users, now the domain of the social seems to be passed to the videos