SOCIAL MEDIA MARKETING COURSE

SOCIAL MEDIA MARKETING TRAINING FOR COMPANY IN NEW DELHI

The course in Social Media Marketing for companies  is a course that introduces and explores Facebook, Instagram and LinkedIn, from a content and promotional point of view. The course is designed for companies that intend to independently manage their social networks, with the professional approach of a specialized agency.

The courses are personalized and the programs are adapted to the sector and to the purposes of the company. The course includes the study of the principles of Digital Marketing, which will then be applied to the drafting of strategies. From an editorial point of view, Content Marketing, Copywriting and the visual aspects  of social networks will be studied  . On the promotional side, advertising software such as Facebook Ads and Linkedin Ads will be known and explored, with the related types of campaigns feasible.

THE PROGRAM OF THE TRAINING COURSE IN SOCIAL MEDIA MARKETING FOR COMPANIES:

PROFESSIONAL TRAINING COURSE IN SOCIAL MEDIA MARKETING:

Details: The duration is to be evaluated based on the final program. The courses take place at our headquarters in London and New Delhi at Web Digital Media Group.

MODULE 1: CONTENT MARKETING

  • What is Content Marketing Content Marketing
  • Strategies for Brand Awareness
  • Content Marketing Strategies for Customer Acquisition
  • Content Marketing Strategies for Sales
  • Copywriting
  • Advertising Graphics
  • Video Marketing
  • Brand Identity
  • Concepts Positioning Concepts

MODULE 2: FACEBOOK MARKETING

  • Facebook: what is best to sponsor with Facebook and strategies
  • Facebook Pages: creation of a captivating profile
  • Facebook Pages: overview of the
  • Facebook Ads options : profile creation and configuration Business Manager
  • Facebook Ads: launch pages and post
  • Facebook Ads: advertising copy
  • Facebook Ads: campaigns of
  • Facebook customer acquisition : Facebook Ads sales
  • campaigns: brand awareness campaigns
  • Facebook Ads: local activities
  • Facebook Remarketing: installation of the Facebook Pixel
  • Facebook Remarketing: creation of an audience

MODULE 3: INSTAGRAM MARKETING

  • Instagram: what is better to sponsor with Instagram and strategies
  • Building an appealing profile
  • Creating advertising content
  • Errors to avoid committing on instagram
  • Stories / Live and forms of content

MODULE 4: LINKEDIN MARKETING

  • Linkedin: what is better to sponsor with Linkedin and strategies
  • Building a captivating profile
  • Company pages and functions
  • Linkedin Ads: campaigns with sponsored content
  • Linkedin Ads: campaigns with text ads
  • Linkedin Ads: campaigns for collection of contacts
  • Linkedin Ads: inmail message campaigns

MODULE 5: INFLUENCER & BLOGGER MARKETING

  • Influencer marketing: what is it?
  • How to choose the right influencer
  • Measure the ROI of a campaign

Cost: To be evaluated based on the final program

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