Digital Marketing Lead Generation
Have you opened an online business but your customers still seem too few?
Would you like to open an online business and want to know how to increase your sales?
You will probably be interested in having some tips on how lead generation works.
WHAT IS LEAD GENERATION?
In very few words, it is the study of how to identify potential customers and attract them to your company.
Imagine having a list of names of people who are certainly interested in your product, or are looking for what you sell.
- Wouldn’t you like to be the first in your field to know what your future customers could be?
- Imagine: in an era without internet, you would have to ring the bells of each door to present your product. Having a list of those who are currently looking for what you sell would have been useful, right?
- Lead generation is this, the set of activities aimed at bringing your future clientele closer to your brand.
HOW DO WE HELP YOUR LEAD GENERATION?
Imagine being a door-to-door salesman: collaborating with an agency is like giving a bag of products to someone who knows the inhabitants of the street, knows who is looking for your product and what words to use to sell.
In other words, relying on someone means saving time, energy and playing it safe.
Your company works if every role is covered by those who are specialized for that job: imagine how much faster your business would be if managed by someone who has been in charge of lead generation for more than ten years.
- Based on the target and the chosen objectives we choose the most suitable tools to carry out your lead generation campaign, from the customizable forms that can be filled in by the potential customer to the programs designed to track visitors on their website;
- We study the behavior of your future customers and facilitate contact with them, simplifying online sales processes;
- We create a database of users interested in your brand;
- We prepare the best presentations of your products and make them visible to those looking for a product similar to yours;
- We prefer to avoid wasting time and resources: therefore we will set an area, a tone, a focus for your content so as to make the most of every penny you choose to invest;
- We will prepare a plan with you to retain customers . Writing captivating ads means being intrigued, and then convincing: it’s not enough for us to do this for a single ad, but we would like those who know you to remain connected to you in the future;
- We identify the most interesting business areas for potential customers, so that your followers can grow over time.
Benefits for your business
WHAT ARE THE RISKS OF A LEAD GENERATION THAT IS NOT PROPERLY MANAGED?
As you may have imagined, the biggest difficulty lies in identifying the right people. We need time, skills and the right tools.
Maybe you have a well-defined lead generation strategy but other elements prevent you from achieving success: little traffic, few customer or consumer reviews, an inadequate conversion channeling…
It is not enough to invest money and collect lists of names to do a satisfying job: those clients must then be studied, cared for, and a way must be found to make communication as pleasant as possible.
No one is interested in reading the details of a product that does not interest them: an inadequately managed communication could even remove potential buyers.
Your goal is to get to know the customer , literally: introduce yourself to him, sell him a product, maintain good relationships.
Just like with trusted sellers from whom you buy periodically, personalized communication is what convinces the customer to come back.
Starting a communication that is destined to end in SPAM is of no use either to him or to you who have decided to invest in your communication.
Once you have started your strategy it is important to keep track of the leads, see if they open your e-mails or not, if they show a particular interest in your services or products … How?
Finding someone who has the time and expertise to take care of one of the pillars of your online business.
Advertising is the soul of commerce , somebody said – think how many advantages your advertising will send your company to the right recipients.
If you choose to write to us, you will choose to work less and delegate the work to an experienced, passionate and experienced team.