SEO strategies for SMEs
At the head of a tire, refrigeration or even a bakery business, you enjoy an excellent reputation through word of mouth. Your customers are loyal and numerous. But although your reputation is well recognized in your community, some potential customers still contact you and ask you for the address of your website. But now, either you do not have one or your site appears in the 6th page of Google. In one case as in the other, this does not favor you. In 2019, give yourself the benefit of increased visibility on multiple digital platforms through the creation of a website and SEO strategy for SMEs.
Knowing that 3.8 billion people connect to the Internet every day, having a website becomes a necessity, but it must be visible on Google. If this data alone is not enough to convince you, the emergence of your competitors who display their services 24 hours a day, 7 days a week through the web should encourage you to take the step.
Creating a website: more credibility for your SME
Much more than a simple showcase to sell your products and services, a website is also a great way to increase your brand awareness and display a professional image that will inspire confidence in your customers. Accessibility, transparency and a humane and personalized approach are the key to reaching and attracting the interest of customers. The more information you have about your services and your business, the more trust you have in customers, and the more your credibility will increase. In fact, your site is the representative of your company.
SEO for SMEs: a complicated but profitable jargon
If you are not accustomed to digital language, it is likely that if you mention the term SEO web or SEO (Search Engine Optimization) you were wondering “it eats what in winter?”. This reaction is normal and to enlighten you, here is a small overview of what this includes.
What is web referencing?
Web referencing is a general term that encompasses many processes. This can range from the registration of a website on search engines and web directories such as Réseau411.ca to the implementation of actions and techniques that aims to improve your positioning and your visibility on the Web.
Earn more customers with local SEO
Have you ever looked for a good restaurant or a mechanical garage on the web? As if by magic, the first results that appear on your screen are the companies that are in your area. Wonderful, is not it? So why not take advantage of this advantage to promote your company? With the Google My Business platform, you could boost your online presence. You will then be able to display your specialties, your opening hours as well as collect the opinions of your customers. In addition, this will allow you to redirect consumers to your website. Giving voice to your customers through online feedback is also a good way to build your reputation and secure your future customers.
You have a personalized and user-friendly website, informative and optimized content with carefully chosen keywords and a Google My Business card. Already you have an excellent base to penetrate the world of the web. But still, you want more visibility? A good option for you is an AdWords campaign. This marketing strategy is an excellent solution for advertising placements through sponsored links on search engines through the use of keywords.
Web referencing: the HTTPS now mandatory for websites
In recent years, Google has encouraged webmasters and SEOs to switch to HTTPS to ensure the security of sites on the web. Today, it’s official, if your site is not in HTTPS, this one will be strongly punished by Google which will cut it in the most distant search results. In plain language, if your site was in 4th position on the first page of Google search, it could now end up in 5th or even 6th page if you do not transfer it in HTTPS. But that’s not all!
If you try to resist the new regulation of Google, know that this giant of the web will then appear a warning message on your site when a customer will consult. This alert will inform the consumer that your site is not secure. Although commonplace, it can still have serious consequences such as loss of customer due to a lack of confidence on their part to your site. In order to encourage people to switch to HTTPS, Google rewards sites that have taken the plunge by offering them better web referencing by positioning them in the first search results.
SEO experts for SMEs
Need a hand to build an optimal SEO strategy for your SME? Trust a marketing agency that can advise you and see with you what are the best solutions for you. In the age of communications and digital, give yourself all the tools to increase your visibility and get off to a good start in 2019.