KEYWORD ADVERTISING CAMPAIGN

KEYWORD ADVERTISING CAMPAIGN MANAGEMENT.

The main engines support the results of organic positioning with a series of sponsored results, which can be reached by paying an advertising fee. It is in fact possible to create personalized ads that appear among the results of a search engine when a user enters one or more specific keywords. The promotion technique through paid advertisements on search engines is called Keyword Advertising .

There are several circuits on which to carry out such advertising campaigns. The most well-known and widespread in Italy are Google Adwords and Yahoo! Search Marketing , but now people like Facebook and Twitter are emerging .

In Keyword Advertising , on search engines such as Google , Bing or Yahoo , the advertiser pays only for the accesses he receives on his site, based on a count of the clicks that the ad receives valued for the click rate. The purchase of the most visible position takes place through an auction mechanism that reacts to the offers that the advertisers enter. It follows that the cost per click of a certain keyword will be greater the greater the competition on it.The Keyword Advertising is therefore a form of advertising that is based – and is shown – only in correspondence with the searches that interest us (keyword).

THE ADVANTAGES OF A CAMPAIGN IN KEYWORD ADVERTISING

The keyword advertising on Google and Bing or Yohoo is definitely one of the most innovative tools web marketing that are now available to investors, not just online. The creation and proper management of a Pay per Click campaign allows you to receive highly targeted visitors to avoid dispersion as much as possible, thus favoring the generation of low-cost contacts, leads or sales.

THE SOPHISTICATION OF POSITIONING SYSTEMS ALLOWS TODAY FOR:
Display ads on the search engine and on a network of third-party sites affiliated with the circuit
Select the merchandise categories of the sites on which to display the ads
Filter campaigns by language, country, region
Filter the target audience by sex, age, interests with a good approximation
Monitor the effectiveness of web marketing campaigns with very precise statistics

THE SERVICE OFFERED BY NEWS ALLOWS YOU TO TACKLE A KEYWORD ADVERTISING CAMPAIGN FROM THE BEGINNING, AND COVERS THE FOLLOWING PHASES:

Definition of the campaign objectives both in qualitative and quantitative terms (with the Key Performance Indexes – KPI method)
Setting the basic parameters of the campaign: channels and websites, geographical and linguistic localization, keywords
Textual creativity and graphic design of the announcements
Filter the target audience by sex, age, interests with a good approximation
Monitoring of statistics and KPIs

For more information, contact us and we will provide the service documentation.

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