The purchase decision-making process currently does not happen in the heat of the moment. Much research and comparisons between competitors are made. In times of broadband and wifi connection, consulting websites for products or services related to what we are looking for has become a habit. Therefore, it is extremely important to know how to rank your website or blog on Google, so that they are seen in the top positions of the search engine. For this there are SEO techniques for websites (better understand the concept in this post from Super storm ).
If the question that does not leave your head is: – How to rank my site on Google? You will find the answer here!
To begin with, keep in mind that whether or not it appears on the first three pages of this website is a deciding factor between the success or failure that your company may face, and can be decisive for your organizational performance .
This assumption is valid for all products or services companies that have potential consumers who use the internet to search for their suppliers.
How do I rank on Google, then, and get my site on the front pages?
For that to happen there are several forms of digital marketing .
One is investing financial resources in AdWords campaigns.
Another is to adopt several practices related to content , using SEO techniques for Google, with the objective of achieving a positive quality score and, thus, being considered relevant within the sea of options available on the search site.
This is how to rank on Google in the top positions. And there are tips like this that you will see in detail, later on.
The SEO will work organically, without financial investments , focusing on selected keywords in the content of the site, to seek the best ranking in Google results.
Let’s see now the 5 SEO techniques tips for Google!
How to rank on Google with SEO techniques for websites
1- Search and keyword optimization
To get a good position on Google, you must do a relevant search on keywords.
Working with keywords that have a high number of searches is the best way to go. To find these terms, you can use some free tools that Google itself provides.
Like Google Trends or Google AdWords Planner . Both sites will help you find the best words to associate with your text.
Remember: There is no way to rank on Google without a good choice of keyword, as it will have a large participation in the text, from the title to the body of the content, and it is this SEO technique for website that we will detail in the next topics.
2- Optimize title
The chosen keyword must appear in the title of your content. Just once is enough!
Remembering that the title must have 50 to 68 characters . Using the title tag is essential for the positioning of your page. This is because the Google algorithm aims to show users the most relevant results of their searches.
If we perform a search and none of the results are related to the keyword we searched for, there is no way to rank on Google, and our experience with the search engine will be extremely negative.
Therefore, the title should help us to find what we are looking for quickly and effectively. Reflecting exactly what the content of the text brings us.
If you use a system other than WordPress and need to manually program your content, the title must come in a title tag format.
It is displayed in the page’s source code, located between the <head> and </head> tags , usually at the beginning of the code.
When writing the <title> of a page, we must take into account the SEO techniques for Google and the people who are going to read and search for the title in the results.
A poorly written title, even if well positioned, will not receive many clicks. Always, when thinking about the key word and title, imagine how your audience would search for the content.
3- Optimize meta description
The meta description is a brief description of the content of the page. It must contain the keyword chosen in the text and be about 153 characters long.
As it is not a ranking factor in Google, that is, what is written on it will not influence its positioning, the focus should be on describing the page content accurately and serve as bait to attract more users through organic search.
Therefore, good SEO techniques for websites recommend that it should be super attractive.
4- Link building
This is the job of getting links to your page to be more relevant on the Web and search engines.
There are two ways to do this: internal and external links.
The super important internal links lead to another page within the same domain. They help to improve the authority of a website, with the advantage of being a tactic that control is in your hands.
That is, with the internal link you increase the relevance of your page and do not let the Internet user “escape” from your domain to search for other sites.
Remembering that the excess of links on a page can have the reverse effect , making reading difficult, surprising the user. Use sparingly and only with pages of extreme relevance to the content sought.
The external links depend on the relevance of its content, only in this way your site will gain external links with other brands the referencing (to link to it).
For this, you can also exchange information with those interested in your content and create external link building alliances, as a tactic of good neighborhood policy.
5- Usability and accessibility
A website with good accessibility and usability is found in searches and has all the information ‘promised’, exceeding the expectations of visitors.
For this, it is necessary that the website developer and the Abdul Rimaaz SEO professional work together.
This is because there is no use for a website to have a good ranking on Google and be well positioned in searches, if visitors are not satisfied with its content. In the same way that a website with good content without ranking is not interesting.
A tip on how to rank your site on Google is not to leave it loaded with clicks for the user to reach the requested content or page.
This discourages the search and also makes ranking difficult, which considers the indexing of pages. The indicated is that the user gives, at most, 3 clicks to reach its objective.
To assist in this moment, the sitemap is indicated to facilitate the counting of the number of clicks, in addition to indexing the content quickly and avoiding the ranking drop in Google.
So, did you like the article and our tips on how to rank on Google?
Share your opinion or questions in the comments. We will be happy to answer all questions!