This is one of the typical doubts, if you also want to know how many articles to write per week for the blog you are in good company. Because every blogger cares and wants to keep a good pace, trying to organize his resources. Especially at the beginning, when you have to manage your forces.
But I want to give you an estimate right away to then deepen the decision in the next paragraphs: 2 articles a week, for me, it’s a good compromise. You can switch to 3 if you intend to get serious and publish every day (even several times) if you are a newspaper or a magazine. Only 1 item a week? For me it’s the minimum limit, for those used to signing masterpieces.
In reality it is not easy to understand the right rhythm of publication, writing articles means managing resources in order to make the blogging process a useful resource for the company . So it is right to wonder about this point: how many articles to write per week for the blog? The answer is articulated.
- There is no number of articles defined upstream
- Advantages of those who always publish a lot of content
- Disadvantages for those who want to publish every day
- Structural elements of the editorial project
- How many articles to write per week for the blog
There is no number of articles defined upstream
Exactly, even in this case the answer finds refuge in the evergreen depends. It is not possible to indicate a rule valid for all because, from a technical point of view, the blog is designed precisely for this: publish content with a timeline. One after another, in an endless cycle.
Let’s start with a clear question: what are the thrusts towards a sustained rhythm? At the beginning you may need to grow quickly so you have to create a body of articles that can trigger the inbound marketing process in reduced themes. Attention, this does not mean automatically positioning yourself on Google . You gain the authority in a given sector over the long term.
Especially in competitive sectors. But if you start publishing a good number of articles a week, maybe every day, you can achieve concrete goals by burning the stages. Plus you get a series of strategic advantages. First you have more content to feed social media and newsletters.
Then there is the possibility of accessing Google News: one of the prerogatives of this section of the search engine is precisely the high and constant rate of publication. Like, for example, that of a newspaper. Last but not least, there is Google: the crawl adapts to your editorial habits and passes more frequently on your site, giving greater care to the contents.
Attention, the budget crawl is not necessarily a ranking factor but, as Google suggests, is an essential step for indexing. So it’s important to facilitate it.
Disadvantages for those who want to publish every day
How many articles do you write per week for the blog? Some people prefer to stop the number for a reason: they have limited resources and want to focus on a few well written posts. Quantity is not necessarily synonymous with low quality . But not everyone can maintain high standards and high pace. Trying without the right structure exposes you to the risks of those who publish to just be there.
This result does not bring problems only to the opinion of the readers but also to the judgment of Google: you will probably have a lot of useless and little significant articles : zero traffic, no link, non-existent positioning. These pages become a burden on your publication.
A good reason to limit the publications? Churning out a post every day can be an inconvenient challenge if you need to launch duplicates, reflections that go unnoticed and hot air.
Structural elements of the editorial project
There are blogs that have already written the number of articles to be published per week in their DNA. In theory at least here. Can I give you some examples ? If you work on a blog dedicated to a vertical topic, so very specific, you have to work at a low rate of publication. Otherwise you run out of the editorial calendar in a few months.
You cannot distort the project by opening the doors to other topics. On the other hand, if you want to found a magazine , an online newspaper registered with the Court, you have to stay on the piece. So the pace of publication rises inexorably. And it comes down again if you decide to intercept an advanced audience, people who are not satisfied with basic guides but want advanced case studies.
How many articles to write per week for the blog?
Did you find your answer? I usually settle for 2 weekly posts. This is the line I follow for my clients (most of them) and My Social Web. In the past I published every day, then I decided to focus on a different job : more in-depth articles and review of old posts that have crossed the threshold of 2,000 publications . What do you think is the best solution?
How to choose the categories and tags of your blog?
Defining blog categories and tags is not easy. Or rather, these taxonomies are at the base of the management of an online diary and you are immediately recalled on this point. From the first article , when you have no experience, you must choose a category. And the CMS asks you to insert tags.
What do you do? Proceed at random, because there are no limits. Who begins to do blogging reasons as follows: if the platform allows me to add I follow the principle of abundance creative.
Then you insert articles into multiple categories and add dozens of tags. Because somewhere it was written that they help positioning and visibility on Google. But is it really so?
Here bad habits come to life that can lead the blog to collapse. Because identifying a good article archiving process is important for your editorial project. Here, then, how to choose the categories and tags of your WordPress blog without doing damage.
- Use the rule of the editorial economy
- What the taxonomies really are for
- Don’t create internal competitors on your blog
- How to prevent this?
- Tags, not essential (categories yes)
- How to choose blog tags and categories
Use the rule of the editorial economy
I’m talking about a principle that has helped me in many cases. What is it? Very simple: less is more . This means that you don’t have to exaggerate when choosing tags and categories for your blog.
When you start publishing, do you have to create categories before posts? No, make your content map and outline the editorial calendar to divide it by topic .
Useful topics to explore your main topic. Then start writing your content and add the first category , then the second one when. And so on. The synthesis?
Very simple. Taxonomies are inaugurated when there is content to catalog . And above all, when there is a clear strategy that suggests a future development.
To learn more: how to do a good SEO optimization
What are taxonomies really for?
The rule of the economy must be contextualized with respect to an essential point: the function performed by these pages. Why do you create tags and categories? Simple, archive what you publish to allow navigability of the site. In some cases, for example when the category is inserted in the URL, to give a hierarchical level to the structure of the editorial project.
However, tags do not have this function because they are independent. They do not have the same role as sub-categories , specific and lower than the main pages. So ultimately?
These elements must be managed carefully. They represent great resources to generate visits, but also a threat to traffic cannibalization. Do you know what I’m talking about?
Don’t create internal competitors on your blog
This is the fundamental principle that must guide your expert blogger hand in creating or not tags and categories. The summary is this : taxonomies are a real risk for any internal competitors. Google struggles to evaluate a site full of useless pages.
These can be empty resources, with little text like the tags created for a single article. Or publications that overlaps and creates duplicate content. As happens to bloggers who add a lot of superfluous tags to posts. Like those that overlap:
- Web writing.
- Web writing.
- Online writing.
- Write online.
- Write for the web.
They are combinations of different words that have the same meaning. This means that within each taxonomy there will be the same articles, causing the creation of duplicate pages. And poorly digested by the search engine but also by users. What value will they give to the blog? Zero.
If you add to all this there are articles dedicated to writing on the internet and maybe a landing page that would like to position itself for these keywords, the game gets even more interesting. Ironically: gain visits to publications that don’t suit you.
For some absurd reason Google could decide to convey the positioning (therefore the traffic) on a taxonomy. And not on a resource more useful to your marketing goals.
How to prevent all this?
The passage I indicated at the beginning of the article is always valid : you must avoid what is not needed and proceed with the lead feet. Also because not all taxonomies are useful. The categories, for example, are part of the Word Press parent structure. But the rest does not.
The taxonomies offered by the WordPress CMS are not always essential and necessary. For example, the categories are part of the structure of this content manager. So there are no articles without inclusion in one of the sections identified by the blogger.
But the tags are not mandatory. If you haven’t found a useful strategy to manage these labels – useful to Google’s people and crawlers to discover new posts – you can also avoid them.
Or maybe you put these pages in noindex (not indexed) like many colleagues do, but I prefer to streamline the structure of the blog: if I don’t need it I completely avoid it . Just like I do with archives for dates, useless on most blogs and therefore avoidable.
How to choose tags and blog categories
In the article I leave you with the essential tips to manage this delicate point for your website, to have an effective editorial line and to prevent some pages from becoming competitors of other resources that you have published . And that you always prefer to make the most of.
You want to work well with your company blog, and one of the fundamental rules is found precisely in the correct choice of tags and categories. Do you have any doubts? Leave everything in the comments.