The course in Facebook Ads will allow you to discover and deepen the advertising software of Facebook and Instagram. You will discover how to set up advertising campaigns, how to manage them and above all how to obtain unique results. The course is designed for companies that intend to independently manage their Facebook Ads campaigns, with the professional approach of a specialized agency.
The courses are personalized and the programs are adapted to the sector and to the purposes of the company. Thanks to Facebook Ads it is possible to sponsor the contents of your page, increase its followers or create advertising campaigns for the generation of contacts or to sell via e-commerce. Depending on the purposes of your company, we will build a path centered on the final objectives.
You will have the advantage of being able to learn from an agency specialized in the use of Facebook Ads , to compare yourself with real cases of very different companies, which will provide you with a complete picture of the potential of this tool.
THE FACEBOOK ADS COURSE PROGRAM FOR COMPANIES:
PROFESSIONAL TRAINING COURSE IN FACEBOOK ADS:
Details: The duration is to be evaluated based on the final program. The courses take place at our headquarters in New Delhi, at the Web Digital Media.
FACEBOOK’S PSYCHOLOGY AND BUYING BEHAVIOR ON SOCIAL NETWORKS:
- Where and where Facebook campaigns don’t work
- The difference between Facebook ads and Google adwords
THE FACEBOOK BUSINESS MANAGER: OPEN AN ACCOUNT AND CONFIGURE IT:
Facebook Ads: The types of advertising campaigns
- campaigns Notoriety
- campaigns Contact generation
- campaigns E-commerce campaigns
THE FACEBOOK SEGMENTS: HOW TO BEST USE THEM AND TARGET ADVERTISEMENTS ONLY TO THOSE WHO REALLY CARE:
BID STRATEGY: HOW MUCH DO WE HAVE TO OFFER?
- Goal Campaigns
- Offers with limit and automatic offers
COPY ADVERTISING: HOW TO MAKE VALUABLE ANNOUNCEMENTS:
- How to use the right words
- Photos: dimensions and subjects to use.
CAMPAIGN MONITORING AND OPTIMIZATION:
- The pixel of Facebook
- A / B testing
- The Facebook pixel, advanced configuration
- Remarketing campaigns catalog for e-commerce
- Generic Remarketing Campaigns
WORKSHOP WITH REAL CASES:
- Traffic campaigns
- Brand Awareness campaigns
- Sales campaigns
- Remarketing campaigns
- Contact Generation Campaigns
Cost: To be evaluated based on the final program