Managing successful eCommerce site today is a challenge: transverse skills are required (marketing; SEO; web analytics; content creation…), and many resources (time and budget). Unfortunately, many companies that today decide to open up to this world, think that it is an economic activity with easy profits. But it is not so: in fact managing a successful ecommerce is not as easy as you think.
Here are 10 suggestions that will help you optimize the management of your eCommerce site.
1- SEO optimization: Heading, Tag Title, Tag H1 and H2
Here is some essential information on SEO for eCommerce site not to be forgotten
Many companies insert too much information in the header of their site, making them want to communicate everything immediately. Instead, clean headers are tested to work best.
Also keep in mind that tag title, h1 and h2 are the positions where you can enter the most important keywords, to allow search engines to quickly identify the theme you are dealing with, or the product / service you are proposing on your E-commerce website.
2- Search engine inside the e-commerce site
Enhance and highlight the “search site” button
On most websites, about 20% of users use the “search site” button to immediately find the news they need. This percentage even increases to 40% when it comes to E-commerce sites. Users, especially those returning to your site, rely on the internal search engine to find your products. Make the search box clearly visible on the home page and on all the other pages of your eCommerce site.
3- Navigation and usability test of E-commerce sites
Test, verify and improve the usability and speed of your website
The work on an Ecommerce site can never be said to be finished. Get into the habit of doing usability and navigation tests frequently (monthly advice). Create the 4 main categories of characters for your site: logical , impulsive , altruistic and aggressive . Find people / acquaintances / friends who reflect those characteristics and be guided in improving the usability of your e-commerce. Site design Successful e-commerce must be concrete, direct and clean in graphics. The contents must be easily usable by the users and the navigability must be optimized, in order to allow visitors to move freely between the pages. In addition, another fundamental aspect of usability concerns the loading speed of the main pages (home pages and category pages) which should fully load in less than three seconds.
4- Enhance the images for your online store
Not only beautiful and engaging, but learn how to optimize images for SEO
Today images have a huge importance within sites and on Ecommerce Website they often make the difference, increasing or decreasing the conversion rate. Very often users observe the main image that appears on the landing page and this image can be decisive in the visitor’s decision whether to stop on the site or leave. Managing an Ecommerce site therefore also means having good image management. If you use open source Ecommerce, choose modules / plugins that allow you to optimize images at best.
5- Testimonials and reviews: lifeblood for your site
Highlight reviews and testimonials to create a successful ecommerce
One of the decisive elements in terms of conversions are the reviews of your ecommerce, the testimonials and any other aspect that may have a social proof for your target users. Do everything you can to reassure people who visit your Ecommerce site that you are trustworthy and that people trust you. Make the classic Facebook Like box, and the reviews of your customers, clearly visible on the home page and on the product pages.
6- The importance of the first Scroll for an ecommerce
Group the most important information right from the first screen of your site
Design the layout of your page so that the most important information and elements are immediately visible when users land on your site, without having to scroll with the mouse. Remember that many users allow you only a few seconds before deciding whether to continue browsing or abandon your site.
7- Elements of value and essential information
Information on shipping, returns and refunds of your e-commerce
Free returns, satisfied or refunded, and elements of this type can make a difference in a user’s purchase decision. Make sure that visitors to your site can easily see and understand your satisfaction guarantee policies.
8- Privacy and data processing
Keep your users’ privacy at heart for excellent ecommerce management
Reassure your customers that you care about their privacy. Make the link on the privacy legislation visible and where possible link it within other pages
9- Call to action: push users to take an action on your site
Customer interaction tools as the key to a successful e-commerce site
The call to action must be very visible and clear on your ecommerce site. Your “Register”, “Buy” or “Add to cart” button must be easily identifiable and allow immediate interaction.
10- Visitor’s view
Visual content helps your ecommerce site catch users’ attention
Keep the most important elements in the center of the user’s line of sight. Do not allow the elements of the side panels to divert attention from the focal point. You will find this modus operandi in all successful ecommerce sites.
- Any other doubts about managing your e-commerce? Check out my book “E-commerce, Digital Marketing Services and SEO Services” .