A description of the digital project manager’s work can be difficult to find because there is not yet a standard that unifies the different perspectives and situations in which this professional figure may become necessary.
This happens partly because this role is also known by different names: web project manager, technology architect, ICT project manager, solution manager, etc.
Apparently they are different professions but in substance all allude to the same thing: to realize digital strategies to support the business.
However, this is a complex role that requires a unique skill set.
A digital project manager is an architect of technological solutions that must be able to understand whether it is appropriate to start a specific project, which technology to use to achieve it, what the final result could be, how it could work, how much it will cost and when it could be completed. works.
After all, his role is not very different from that of other project managers . But it must be able to master a wide spectrum of technologies or otherwise understand their scope very well.
It must also be a good communicator to be able to transmit even to people who do not possess adequate technical skills the key concepts that characterize digital transformation projects.
Digital transformation projects involve the use of new technologies, each of which follows its own specific standards.
A digital project manager may find himself having to integrate a mix of technologies such as, for example:
- Cloud solutions
- IoT (Internet of Things)
- Artificial intelligence (AI)
- 5G mobile internet
- Big Data
- Voice-driven software
- Building information
- modeling (BIM)
- Advanced robotics
- 3D printing
Of course, it is not said that the project manager should know each of these technologies in depth but must have experience in integrating them using the skills present in the team of his collaborators.
Moreover, since most of these technologies foresee the realization of applications and interfaces realized on the Web, it is necessary that the project manager has experience of web project management .
Skills of a digital project manage
The phases of the life cycle of a digital transformation project are:
Ideation . It is the stage in which ideas and possible solutions emerge that must be carefully evaluated in terms of practical feasibility.
Planning . Once it has been decided to implement a specific solution, it is necessary to specify what the project will have to produce and how each product will be produced.
Production . It is the stage where the expected products are manufactured, tested and delivered to the client.
Distribution . It is the stage where what has been achieved is made available to a large population of users within an organization.
Maintenance . It is the stage in which the products made are supported over time to update them and adapt them to the needs of users, correcting any errors and introducing improvements.
A digital project manager will assess the risks, plan the work and coordinate the tasks, direct the teams and try to keep the project in line with the objectives.
However, these are the basic responsibilities of anyone managing a project.
More specifically, it must also be involved in the following activities:
Developing the business: in addition to managing the team and the project, it is necessary to work with customers to understand their needs and possible future developments. This requires the ability to build trust relationships with each customer. Being in direct contact with the customer, a digital project manager is therefore in the ideal conditions to be able to influence it even more than a commercial team.
Clarify the digital strategy : through the knowledge of web architecture, customer experience , design, technical design, web content, it is possible to help customers define and realize a clear digital strategy guiding them through the design and design process.
Ensuring quality : every product, be it a website, an app or other, must comply with certain quality standards. The project managers must manage the tests to ensure that these standards are met and, when they are not, to carry out the work to resolve the non-conformities.