Digital Marketing: what it is and why it is so important
What is the definition of web marketing? Why is it important for companies?
If you are a digital warrior you know that everywhere we talk about Digital Marketing , Social Media Marketing and many other terminologies like SEO, SEM, Display Advertising, Sponsored tweets, Mobile, e-Buzz, Web Listening, Sentiment Analysis, Web and Marketing 3.0 and so Street. Among books, websites, blogs, newsletters, mailing lists, conferences, webinars we are witnessing an “information overload” on these issues, so much so that we often feel disoriented.
So, starting from Digital Marketing, we do a little order.
What is Digital Marketing and why is it important?
The definition of Digital Marketing is ” the set of marketing activities that use web channels to develop their commercial network, analyze market trends, predict their performance and create offers on the target customer profile “.
The activity of the Digital Marketer includes all SEO and SEM (Search Engine Optimization and Search Engine Marketing) activities, but also includes specific skills and experiences related to tools such as Google AdWords, email marketing, lead generation and programs affiliate.
The Digital Marketing is important because this activity sits alongside the traditional sales strategies, and sometimes it is also the only one . If we think of eCommerce that do not have a physical store, then we understand that the importance of a figure who knows how to attract online customers in the best way is the lifeblood for corporate profit.
The new digital marketing trends in 2019
In the world of digital marketing, which is growing at an increasing rate , it is always complex to define what will happen tomorrow but we can try to observe the present and define digital trends:
BIG DATA: Nowadays, I’m a gold mine for marketing. Until recently, many web marketers have avoided big data because they didn’t have the skills or big budgets to use. Now, data mining tools are always easier to use and the management of this data is more and more usable.
ON-LINE CRISIS ADV: Consumers are tired of invasive marketing, so Ad blockers were born. So the theme will be: how can a good brand get noticed? C ontinue create advertisements that blend perfectly with the site rather than interrupting the boating experience is a first idea, but you have to dress each web solution marketing with a consumer-centric approach.
SOCIAL MEDIA: Marketers – finally – are recognizing social media as a channel, not a strategy. It is understood that social media is not just communication, and does not function as a “strategy” per se.
3D REALITY: Customer experience is always the number one priority and, even if it is still evolving, 3D technology is ready to be a need to integrate. It started mainly in the gaming industry, but is slowly becoming more accessible and usable in all things, just think of the hotels that offer a 3D online visit of their rooms or of the new 3D videos implemented by Facebook.
OMNICHANNEL: From multi-channel marketing to “omnichannel” marketing, that is, which takes into consideration the use of all available channels. Example: “Tweet for Pizza!” Domino’s Pizza has created one of the most effective omnichannel web marketing campaigns. But soon everyone will understand that the trend of this moment is the integration between online and offline experience. And it applies to both retailers and B2B.
Is it easy to find work in Digital Marketing?
That of Digital Marketing is a very active area in recent years, especially for the interest of the companies for the Internet as a way to reach their customers. For those who want to find work in web marketing, opportunities are not lacking, especially in big cities, and the professional figures sought in this area are different . But what do you have to do to be a perfect web marketing manager?
In the sector there are professionals with a great variety of backgrounds: those coming from information technology, those from marketing, those from humanities or more frequently from communication. So, whether you work in a company, as a freelancer or in an agency, there are things you can do every day to make it easier to find work in this sector.
Follow industry blogs , forums and communities and keep up to date with news; keep an eye on the work of your colleagues and contacts on various social networks, do individual research whenever you find something to look into or something you don’t know, put into practice the new knowledge acquired but above all network with your colleagues , exchange experiences and share opinions, resources and information.
What is tourism digital marketing?
Marketing can be applied in all fields. The importance of tourism for a country, combined with increasing competition in the hospitality sector, has also allowed Digital Marketing to enter the tourism sector.
The Digital Tourism Marketing includes the online definition of the tourist villa features, the implementation of strategies for communication on the Internet, the development of increasingly structured relations with the relevant users . Through online promotion activities it is possible to increase the visibility of the structure and increase the number of users in targets potentially reachable with their communications.
In a highly competitive market such as tourism, the best strategies for planning online advertising campaigns in order to increase the site’s traffic and popularity are the disintermediation activities from the OTAs , the selection of the online booking engine to increase the commercial potential of the site , online reputation management , optimization of your site for mobile devices (tablets, smartphones, …), geolocated marketing activities and Social Media Marketing for tourism.
How do you become a Digital Marketing Manager?
The Digital Marketing Manager is the figure that coordinates and manages a digital team within an agency or a company that develops an effective marketing and communication plan for the product or service in question; The web marketing manager must necessarily possess a very wide range of digital knowledge: in short, he must know each branch of the Web Marketing.
But what is the knowledge that a Digital Marketing Manager must have ? Certainly knowledge of web design , to understand to what extent the web designer can go, combined with user experience skills. He has SEO knowledge, so positioning on search engines . He must know the world of advertising: from the knowledge of AdWords to direct remarketing campaigns and social networks.
By following this path, you will succeed in:
Design a 360-degree digital strategy
Adapt the business model of your company to maximize the positive impact of digital
Adopt the logic of the Digital Marketing Funnel and optimize conversion rates
Master the basics of SEO and improve your visibility on search engines
Design editorial plans for Social Media and increase your audience
Plan effective and efficient Social campaigns