WHAT IS LEAD GENERATION?
In very few words, it is the study of how to identify potential customers and attract them to your company.
Imagine having a list of names of people who are certainly interested in your product, or are looking for what you sell.
Imagine being a door-to-door salesman: collaborating with an agency is like giving a bag of products to someone who knows the inhabitants of the street, knows who is looking for your product and what words to use to sell.
In other words, relying on someone means saving time, energy and playing it safe.
Your company works if every role is covered by those who are specialized for that job: imagine how much faster your business would be if managed by someone who has been in charge of lead generation for more than ten years.
WHAT ARE THE RISKS OF A LEAD GENERATION THAT IS NOT PROPERLY MANAGED?
As you may have imagined, the biggest difficulty lies in identifying the right people. We need time, skills and the right tools.
Maybe you have a well-defined lead generation strategy but other elements prevent you from achieving success: little traffic, few customer or consumer reviews, an inadequate conversion channeling…
It is not enough to invest money and collect lists of names to do a satisfying job: those clients must then be studied, cared for, and a way must be found to make communication as pleasant as possible.
No one is interested in reading the details of a product that does not interest them: an inadequately managed communication could even remove potential buyers.
Your goal is to get to know the customer , literally: introduce yourself to him, sell him a product, maintain good relationships.
Just like with trusted sellers from whom you buy periodically, personalized communication is what convinces the customer to come back.
Starting a communication that is destined to end in SPAM is of no use either to him or to you who have decided to invest in your communication.
Once you have started your strategy it is important to keep track of the leads, see if they open your e-mails or not, if they show a particular interest in your services or products … How?
Finding someone who has the time and expertise to take care of one of the pillars of your online business.
Advertising is the soul of commerce , somebody said – think how many advantages your advertising will send your company to the right recipients.
If you choose to write to us, you will choose to work less and delegate the work to an experienced, passionate and experienced team.