DIGITAL MARKETING COURSE

DIGITAL MARKETING TRAINING FOR COMPANY IN NEW DELHI

The  course in Digital Marketing  is a path that will allow you to discover and explore the world of promotional web. The aim of the course is to provide the  knowledge and skills to become  digital marketing professionals . The course is designed for companies that intend to independently manage   their Web Marketing campaigns, or who want to develop an in-depth knowledge of the subject.

The courses are personalized and the programs are adapted to the sector and to the purposes of the company . The first part of the course will be based on the study of the principles of marketing and their application to the web, and will continue with the deepening of individual advertising channels such as  Google Adwords ,  Facebook ,  Instagram  and other Social Networks. Finally, these studies will be applied to  real cases . Ours is an agency active on many projects in London and in New Delhi, and you will have the opportunity to confront yourself with the problems and challenges of these cases.

THE DIGITAL MARKETING COURSE PROGRAM FOR COMPANIES

PROFESSIONAL TRAINING COURSE IN DIGITAL MARKETING

Details: The duration is to be evaluated based on the final program. The courses take place at our headquarters in London and New Delhi at Web Digital Media Group.

MODULE 1: DIGITAL MARKETING

  • What is Digital Marketing
  • Brand Identity
  • Concepts Positioning Concepts
  • Copywriting
  • Advertising Graphics
  • Video Marketing

MODULE 2: THE SEM AND GOOGLE ADWORDS

  • Google AdWords: Search Network, Display and Shopping.
  • Create an account
  • Campaign structure: Campaign – Ad group – Keywords
  • Campaign settings overview
  • Ad groups: the structure for content
  • How does the AdWords auction work?
  • The Google Quality Score
  • AdWords search network
  • ad Types and A / B tests
  • Distinction between Keywords and Queries
  • The different types of Keywords correspondence
  • Negative Keywords
  • Dashboard Functions
  • Reading the statistics
  • Management of the offers and announcements
  • Advice on the start-up campaigns
  • Ad extensions
  • Sitelinks and other types of extensions
  • Conversions: the basics of tracking
  • Generating and installing the tracking tag
  • Call announcements
  • Remarketing: setting up and activation
  • Google AdWords
  • Remarketing Google Analytics Remarketing

MODULE 3: SEO AND ORGANIC POSITIONING ON GOOGLE AND SEARCH ENGINES

  • What is SEO and how it works
  • How search engines work
  • Google algorithm news in 2018
  • Website optimization: url structure
  • Website optimization: meta description and page titles
  • Website optimization: images, texts, subtitles and content
  • Link building: the backlinks, types and campaigns
  • Optimize the speed of the
  • HTTPS site , sitemap and Google Search Console
  • Errors to not commit in SEO

MODULE 4: FACEBOOK MARKETING

  • Facebook: what is best to sponsor with Facebook and strategies
  • Facebook Pages: creation of a captivating profile
  • Facebook Pages: overview of the
  • Facebook Ads options : profile creation and configuration Business Manager
  • Facebook Ads: launch pages and post
  • Facebook Ads: advertising copy
  • Facebook Ads: campaigns of
  • Facebook customer acquisition : Facebook Ads sales
  • campaigns: brand awareness campaigns
  • Facebook Ads: local activities
  • Facebook Remarketing: installation of the Facebook Pixel
  • Facebook Remarketing: creation of an audience

MODULE 5: INSTAGRAM & LINKEDIN MARKETING

  • Instagram: what is better to sponsor with Instagram and strategies
  • Build an attractive profile
  • Create advertising content
  • Errors to avoid on instagram
  • Stories / Live and forms of
  • Linkedin content : what is better to sponsor with Linkedin and strategies
  • Build a captivating profile
  • Corporate pages and functions
  • Linkedin Ads : campaigns with sponsored content
  • Linkedin Ads: campaigns with text ads
  • Linkedin Ads: campaigns for collection of contacts
  • Linkedin Ads: inmail message campaigns

MODULE 6: INFLUENCER & BLOGGER MARKETING

  • Influencer marketing: what is it?
  • How to choose the right influencer
  • How to allocate your budget in a functional way
  • Measure the ROI of a campaign

MODULE 7: WORDPRESS

  • WordPress installation: basic requirements
  • Manual installation
  • Dashboard and basic
  • settings WordPress settings: general, reading and writing
  • Permalinks
  • Installing and customizing a theme
  • Widgets and plugins
  • Navigation: setting the menu
  • Difference between Pages and Articles
  • How to structure a website

Cost: To be evaluated based on the final program

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