Are you disappointed with the volume and quality of paid traffic sources your site attracts? Have you tried all the main tricks of digital marketing and still can’t succeed? In such situations, experts recommend applying some alternative marketing methods to drive traffic.
An extremely popular and effective way to attract visitors to your website is using the paid traffic approach. So what exactly is paid traffic and how does it work?
In paid traffic, you get visits from customers who paid for advertising promotions. You can access paid traffic services from various platforms such as search engines, social media platforms and media networks. The most commonly used forms of paid traffic are:
- PPC or pay per click advertising using Google Ad Words.
- PPA or advertising by acquisition
- Cost per thousand (CPM)
While Google AdWords and Facebook are two of the most commonly used and reputed platforms for generating paid traffic to websites, there are many other paid traffic options available that can deliver your desired result.
Still not sure how paid traffic really works? With your popularity growing in the digital marketing space, and with so many people willing to try this marketing option, is it a wise decision to join the bandwagon?
Decoded paid traffic
For many fledgling companies looking to establish their online presence, the term paid traffic may seem like a confusing phrase. It can have different meanings for different businesses. For some, paid traffic means the flow of visitors from their pay-per-click advertising efforts, while for others it can mean traffic coming from banners and other types of paid advertising.
For simplicity, paid traffic can be defined as any traffic to a website acquired through commercial means. Some examples of paid traffic are website banners, pay-per-click ads, and YouTube advertising. However, it is important to understand that all types of paid traffic are not the same.
Let’s take a look at two of the most commonly used forms of paid advertising:
- paid ad traffic
- pay per click traffic
- paid ad traffic
In this type of paid ad, traffic is generated by making users click on ads, banners and videos. Advertisers are charged for a specific number of impressions (usually around 1000). This is an affordable form of advertising, but the format doesn’t come with any guarantee of traffic or clicks. Paid ad traffic is also known as CPM or cost-per-mile.
- It can be much more profitable if your ad’s conversion rate is high.
- There is a high element of uncertainty, as companies can spend too much and still not achieve the desired results.
- This is not the preferred choice of companies as there is no guarantee of conversions or traffic.
Pay per click traffic
PPC is an extremely popular type of paid traffic and in a totally different model from other forms of paid traffic. Advertisers are guaranteed a better ROI if the price they’ve agreed to pay is good.
- Payment must be made for incoming visits only.
- Advertisers can get detailed information about the performance of their PPC ads
- Offers optimization possibilities
- Makes it possible to reach a highly targeted audience
- The budget can be fully controlled
Easy to set up and use
Paid traffic can help almost all types of businesses across industries improve their conversions. One of the main reasons for its wide preference is that it can be set up quickly and started instantly. You can practically start getting traffic to your website in no time, as paid traffic sources offers much faster returns and immediate results.
Increases exposure massively
Paid traffic allows you to target a wider group of users. PPC networks offer third-party display networks, which means your ad can be displayed on numerous other Abdul Rimaaz sites, and it takes your exposure potential to another level.
Paid Traffic Sources – The Downside
The biggest downside to using paid traffic ads is that it can cost a lot of money. If you’re not sure how to do this right, there’s a good chance you’ll lose all the money you’ve invested in the campaign.
There’s also the element of fraud that advertisers have to deal with. However, with the introduction of Artificial Intelligence and Machine Learning, security features have improved tremendously. Advertisers can deploy fraud detection tools to mitigate fraud cases in their PPC campaigns.
Paid traffic vs. organic traffic
You can drive traffic to your website in a number of ways. Search engine optimization (SEO) is certainly one of the most popular and proven ways to increase traffic flow and improve your site’s ranking on the major search engines.
Your search engine rankings can be improved by creating unique and interesting content, guest posting on popular sites, creating quality backlinks, on-page SEO, and so on. All of this can cost companies a lot of money, but the money is well spent in most cases, as the volume of traffic growth resulting from such efforts is substantial.
How SEO works?
SEO results are not visible immediately. It may take a few weeks to a few months before you can enjoy the benefits of SEO efforts. It’s definitely a long-term thing, because once traffic starts rolling in, it stays steady for a long time and also grows at a regular rate. If you’re willing to wait for results to show up, SEO might be a cheaper option.
However, its implementation is a complex task and requires the involvement of digital marketing experts. SEO also requires a lot of persistence and patience. If you miss any key elements in the SEO implementation chain, it can negatively affect the outcome of your campaign.
Now that we’ve covered all the main aspects of paid advertising and organic advertising, let’s try to answer this very important question: Is PPC worth the effort?
To provide a direct answer – YES!
We’ve seen that there are several types of paid traffic options with ad traffic and pay per click marketing leading the way. Both methods are capable of generating a lot of traffic and can be great for your business. However, you will have to keep your eyes open and watch out for scams.
It is advisable not to buy a paid ad on a CPM plan as there are too many robots in use, constantly viewing ads and losing impressions. It is very difficult to get genuine clicks through CPM. Of course, instances of fraud can be mitigated and even completely avoided if the ad network invests in some high-tech fraud detection tools and systems, but this is illusory.
Your choices are:
- Keep buying impressions and hope to get clicks
- Opt for a different type of paid traffic
Scams are prevalent in both PPC advertising and paid ad traffic. (perhaps a competitor) make use of click fraud by repeatedly clicking on ads. You will lose money as you will be charged per click and you will not gain anything.
While there are no solutions available to stop paid ad traffic scams, you can take steps to prevent paid traffic sources scams. You can prevent specific users from seeing your ads by adding IP exclusions to your campaign on platforms like Google. It is an effective way to avoid deliberate and repeated clicks on your ads. The downside is that it is a complex and time-consuming process. Your option? Choose an automated way for a faster solution.