Whether you are self-employed, an SME or a large company, you can take advantage of the benefits of digital marketing. This new channel to publicize your company and win customers, among other things, seems to have become fashionable and today everyone wants to have their Facebook account and appear on Google . But digital marketing is much more than that: it’s email marketing, content marketing, SEM … In this blog I’ve already talked about all the strategies you can carry out, but today I want to give you 7 reasons or benefits so you have to Apply all those digital marketing strategies in your company.
Benefits of digital marketing
1- It allows SMEs to live up to the big companies
In the digital world, we all have the same tools available, so we can all achieve the same impact and notoriety. The most important thing is to have the capacity and knowledge to develop an effective strategy, but the opportunities are practically the same for everyone. Although it is true that if you have a large company with a brand of great notoriety in the physical world, this will boost your online growth.
2- It is more profitable than marketing in any other “traditional” channel
The Internet has made the costs much cheaper, so with a small investment in digital marketing it is possible that you obtain better results than with a large investment in traditional channels. In addition, marketing through the Internet is easier, faster, easier to measure and more effective.
3- You can measure the return on investment ( ROI ) easily
In the digital world you can know the return on investment (ROI) easily and precisely due to the amount of data you can obtain and measure, which in traditional marketing is almost impossible to do . The digital marketing platforms offer you very complete statistics and allow you to track the campaign in a very detailed way. In digital marketing you can know the evolution of the strategy and reorient it based on the results you get.
4- The results are seen in real time
This is very related to the previous point. The results with simple to measure and at the same time can be measured in real time. This means that you can make changes to your campaign while you are doing it. In this way you will take better advantage of the investment and obtain better results.
5- It facilitates the interaction and proximity with the audience
The Internet allows you to have a personal digital experience, a direct and effective deal with your clients and potential clients, which translates into greater engagement and satisfaction. All this through traditional marketing is very difficult to achieve. This also means that customers and potential customers will have at their disposal all the tools to share and publicize your company and your brand but also to complain or speak ill of you. This may be a handicap for some, but I think it is positive, since companies that do it well will have more reputation and it will be easier to identify those that give a worse service or those that offer poor quality services.
6- You can reach users around the world
One of the main benefits of digital marketing and that your company is present on the internet is that your market is open to everyone. Thanks to this new channel of communication and marketing you can reach users from other provinces, regions or even countries at the same price as if you want to communicate with people in your city. This allows you to expand and grow your business.
7- It is a step towards the future of the internet of things
We are entering a fully digital age, where technology begins to condition our behavior and our way of communicating and relating. The adoption of a digital strategy by companies favors the welcome to the technological future that is already here. Most of us no longer conceive of life without internet: we listen to music on the internet, we buy on the internet and we interact with other people through the internet.
It’s your turn…
Now that you know the benefits of digital marketing, it ‘s your turn to get the most out of it. Get to work and you’ll see how you fall in love with digital marketing and its great advantages over traditional marketing strategies.