Serving to present your products or services, your website should be consulted massively by your potential customers, but it must also be able to turn these prospects (visitors) into real buyers. Here are 10 effective ways to increase your web conversion rate.
Optimizing the conversion of your visitors into buyers
Determine your target audience and adapt your content accordingly
Age, profile, budget, expectations, needs; when it comes to reaching your target audience, nothing should be left out. The more you know about it and the more you will be able to deliver the right message to the right people.
Take the example of a cosmetic surgery clinic whose clientele probably consists of women aged 25 to 65 with a medium to high income who want to find a youthful appearance or to reduce certain imperfections. To reach this segment of the population, it is essential that the website contains sufficient content relating to the services offered, the benefits they provide and detailed information on the different treatments to put customers in confidence.
What you need to keep in mind is that, no matter what industry you work in, you must be attentive to your customers and analyze their characteristics in order to offer content, products and services tailored to their needs.
Improve ergonomics and user experience
In a world where speed, efficiency and performance are the watchwords, it is essential that your website meets these criteria. To do this, ensure that your services are clearly identified and that your web site is sufficiently structured so that your potential customers can easily find the information they are looking for. Although the design of your site is important to attract and attract users, it is first and foremost the ergonomics and content of your site that will ensure that consumers will stay on your site or not.
If you only have a web page with your phone number and a list of your point services, then do not be surprised if your site does not give you the results you expect. To remedy the situation, do not hesitate to create a page for each of the services you offer and add all the necessary information (eg emergency service, water heater installation, radiant floor installation, reception and contact).
Take this opportunity to optimize your contact page by entering your phone number, a contact form and your location via Google Maps. The more structured your site is, the more information it will be relevant to and the smooth navigation, then you will have every chance to find new leads and convert them into customers for more appointments . And do not forget to add calls to action so people can easily navigate your website and convert to new customers.
Improve the loading speed of your pages
Since 2018, a page of website that takes more than 3 seconds to load undoubtedly undergoes a conversion loss of the order of 40% ( source ). To improve the loading speed of your website , do not choose photos or logos that are too big; remove or optimize scripts that slow down your site; and make sure the server on which your site is hosted is powerful. The mobile version of your site is also an important element that you need to consider. In fact, a bad experience due to a user-friendly or slow interface can reduce the chances of consumers using your services by 62% .
Have your texts written by web marketing specialists
It does not matter whether it’s for your service pages or blog posts, it’s important that your texts are well-written and well-optimized, not for web users, but for search engines. Consumers need to have all the information they need to feel confident in their buying process, while Google needs keywords to position your website well first pages. For this, it is true that some knowledge of web tools such as Google Adwords and Keywords Finder and a love of letters can greatly help.
Of professional writers (specialized in optimizing texts by keywords) will create texts that will improve your ranking and confidence in your products. Not only will they be able to choose the keywords that are most relevant to your industry, but they will choose the keywords to reach and convert your target customers into buyers.
To convert your prospects into customers, do not hesitate to offer regular discounts on some of your products or services. It’s a marketing tactic that works very well. If a prospect is reluctant to choose you instead of a competitor, he will look in your favor if you offer a seasonal special on the service he wants.
Make calls to action on all your pages
In the text of your pages, insert several links to your Contact page, repeat your phone number, ask your customers to contact you to get a free quote, and insist that you move to more than one region. is the case. Calls to action are excellent tactics to attract consumers, but also to motivate them to take action. Do you offer free submissions? So do not wait until your potential customers arrive on the contact page to mention them. Add a call-to-action FREE SUBMISSION button from the home page.
At all times, you must let your customers know that they can call you to get all the information and information they want, without obligation on their part. Encourage them to come to your store, or call you to talk about their project or their needs.
Sell your products the right way
You undoubtedly have very good products and services. However, you must sell them the right way in your texts, while emphasizing the added value that you offer in relation to the competition. As your job is not web marketing or advertising, you would have great advantage to let professionals manage your product and service presentations. In addition, their texts will be optimized so that your site obtains the best SEO possible, thus appearing in the first position of the search results.
Keep your website alive
By adding a blog on your website, you can not only fill it with keywords that will improve the traffic to your site, you will make it more alive and convincing. The feature articles featured in your NEWS section will inform and engage prospects, who will tend to trust your business more.
Add a chat tool
These little “pop up” chat boxes can motivate prospects who visit your site to contact you. The chat box will encourage the customer to explain what services or products they need.
Offer something in exchange for the email address
It can be a free e-book where you explain in detail a topic that interests your target audience (for example: A complete guide to landscaping , by a landscaper). You can also offer a free consultation or a product demo, organize a contest, etc.
So that’s a great way to set the stage for optimizing your web conversion rate. Because it’s not just about attracting people to your site, but converting those leads into buying customers!