Many companies, when they enter the world of ecommerce, for a matter mainly of expense but also for fear of using a cms that is thoughtless “easy” than others, concentrate on free platforms without differentiating themselves from competitors. This type of approach can be useful for some business models but today, if you are trying to increase revenues, average order values, site visitors and conversions, a careful look should be given to Magento Commerce and to take advantage of the many features available immediately, as well as the performance and flexibility needed to grow with your business. Find out in this article how to optimize your work and 10 SEO best practices for your eCommerce in Magento!
One of the fundamental aspects to work on to get the most out of your Magento ecommerce is, in fact, SEO (Search Engine Optimization).
Here are some best SEO practices for your Magento Ecommerce:
Use of Heads And Tags
Magento automatically creates title tags, but the ideal path is to create them manually and the simplest path is to create different product groups. This way, you can redefine the title tags. About tags, make sure you use header tags correctly; H1, H2 and H3 tags with a clear increasing hierarchy.
Optimize the Urls Of The Product Pages
To optimize the URLs according to the SEO, you should only use top-level URLs, that is, not include the category in the product path.
You can change the option to: Shops> Configuration> Catalog> Optimization for search engines → select “No” for “Use the Categories path for product URLs.
Delete the Duplicate Content Or Use The Canonical Rel
Make sure you write a unique description for each product, verifying that it is not duplicated by another site or by your site. Even better, for simple products, use a canonical tag and link your duplicate content. This way, Google will see that they are copies, avoiding negative consequences.
Use the ‘Nofollow’ Link
There are many pages that should not be indexed by search engines like checkout, my account, shopping cart and administration. The purpose of our eCommerce is not to bring new visitors to the service pages. Simply add the “nofollow” to these types of pages.
With good work on the template it is possible to add ‘rel = “nofollow”‘ to these internal Magento links so that search engines like Google will skip these pages and not index them. Also, make sure your Robots setting is Index, Follow.
Optimize the Title Of Your Website Home Page
At the first Magento installation, your Home is called “Home” by default, so don’t forget to add an optimized name that includes at least one keyword and the name of the store, keeping you between 50 and 60 characters.
This option can be modified d: Content> Configuration> Design> HTML Head> Default title.
Do Not Use the Default Descriptions
With a Magento ecommerce, just like the title of your home page, you need to optimize the default description on each page that is indexed.
Change this option to: Content> Configuration> Design> HTML Head> Default Description.
Set Your Priorities on The Sitemap And Include Images
Your sitemap is the tool that provides directions for the search engine on the structure of your website. It is important to use prioritization for categories, products and CMS pages. Put your most valuable content first and make sure you include images with your products too!
Change this option to: Shops> Configuration> Catalog> XML Sitemap.
Search engine optimization can be complex but don’t let it scare you. These are simple changes you can make yourself without the need for a developer.
SPEED YOUR ECOMMERCE MAGENTO
A very important aspect for SEO is the speed of your site as it is one of the factors that affects search engine rankings.
To do this Enables caching in System => Cache Management and activation of all features.
OPTIMIZE THE ALT OF IMAGES
The insertion of alt tags on images is often one of the least followed practices but it is a very important aspect for the seo as it leads to indexing in image search engines.
USE THE RICH SNIPPETS
At the moment Magento does not support rich snippets, it is necessary to modify the theme to support them (you can find it as in the special section in schema.org) or use one of the modules available in the Magento Marketplace.
The basic implementation for an ecommerce should be: Organization-Type, Product, Offer, Contact Points and breadcrumbs.